DreamWorks movie studio founder David Geffen has decided to back Barack Obama for 2008.
This is newsworthy because Geffen was a big supporter of Bill Clinton back in the day. Shifting his alliance from the Clinton camp to the Obama camp is big news because it's a trend that will need to continue if Barack Obama hopes to raise a big enough war chest to compete with Hillary in the pending advertising wars.
TV advertising salesmen must feel like kids in a candy shop - just think how much money is going to be spent in this presidential race! Yikes.
I just wish more of that money could be spent on preserving open space or paying teachers' salaries or funding scientists.
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